Reviewing some online content examples in the current day

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This post explores how the media landscape has evolved over the past few years.

In the digital media landscape, what we see on the internet is mainly elected by algorithms which are formed by our online habits. Each social media platform uses its own programmed system to reveal new content and advise material that will attract the user. The types of media content examples that will be shown to a user is designed to keep people engaged. The algorithms are created to keep people stimulated by suggesting and promoting videos that are relevant, popular or controversial among other users. While this level of personalisation can be convenient, it can confine the areas of media that people are exposed to, creating more segmentation and prejudice among users around social issues. Those who are associated with media production, like the founder of the fund that has stakes in Sky, for instance, would acknowledge the impact of social media networks in . sharing new narratives. Likewise, the chairman of the company that owns NBCUniversal would acknowledge the effects of user produced content in the media landscape.

The increase of online content has totally changed what is meant by the term mass media. Previously, mass media followed a hierarchical structure, using a top-down media model. Usually, a small group of experts, such as newspaper editors or journalists, who would develop material for big audiences who mostly just consumed it. Nevertheless, today, with the aid of the web, the face of media has seen significant modification, making the usage and availability of media a lot more open and interactive. With access to popular social media platforms, new media examples are showing that individuals can create and share their own content, just as easily as they can absorb it. Social media has allowed anyone to contribute to public discussions, rather than just the significant media providers therefore as a result, mass media is no longer controlled by a couple of huge voices. Rather, it is spread out throughout millions of user narratives around the world.

In the present day, online platforms have made it significantly simpler for everyone to develop and distribute material. Previously, creating content for a large audience necessitated access to a collection of crucial resources and funding. Currently, with making use of mobile phones and typical digital innovations, digital media content examples for instance, short form videos, blog posts and podcasts can be easily developed with just a couple of fundamental devices, as well as reaching a large audience, really quickly. This has opened the door for more diverse voices, especially those who were formerly neglected by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social networking channels, suggesting that social media has created a place for underrepresented communities to share their stories.

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